CHINESE NEW YEAR INVITATION
A black tie gala and scavenger hunt invitation for the Philadelphia Zoo that benefits the IFCE (The International Fund for China’s Environment) in protecting China’s endangered species. The event occurs on the 2014 Chinese New Year and takes inspiration from Chinese red envelopes and paper illustrations. The project includes the envelope, reply card, reply envelope, the scavenger hunt red envelope, and “game” cards.
Art Direction by Abby Guido & Scott Laserow